Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries
  • Description

    It is important to determine if World Health Organization’s International Code ofMarketing of Breastmilk Substitutes (“WHO Code”) in countries around theworld are effective in stopping WHO Code breaches, which aims to reduce therisk of dangerous marketing practices which negatively affects the health ofwomen, children and their families. The research provides evidence of the need for stronger international andnational regulations, and monitoring of baby feeding products marketing. Theresearch can be used to direct governmental and non-governmental nationalstrategic planning regarding marketing practices of the baby feeding products industry. This dataset includes two files containing participant information and image data from GooseChase.

    This dataset cannot be openly shared due to ethics conditions. To discuss the research, please contact Jeni Stevens or Jeni.Stevens@westernsydney.edu.au ORCID 0000-0003-0182-3829
    • - Start
      Data publication title Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries
    • Description

      It is important to determine if World Health Organization’s International Code ofMarketing of Breastmilk Substitutes (“WHO Code”) in countries around theworld are effective in stopping WHO Code breaches, which aims to reduce therisk of dangerous marketing practices which negatively affects the health ofwomen, children and their families. The research provides evidence of the need for stronger international andnational regulations, and monitoring of baby feeding products marketing. Theresearch can be used to direct governmental and non-governmental nationalstrategic planning regarding marketing practices of the baby feeding products industry. This dataset includes two files containing participant information and image data from GooseChase.

      This dataset cannot be openly shared due to ethics conditions. To discuss the research, please contact Jeni Stevens or Jeni.Stevens@westernsydney.edu.au ORCID 0000-0003-0182-3829
      • Data type dataset
    • Keywords
      • Infants
      • Babies
      • Health
      • Formula
      • Teats
      • Bottles
      • Marketing
      • Breast-milk
      • International Code of Marketing of Breast-Milk Substitutes
      • Advertising
      • WHO Code
      • Breast feeding
      • Breast milk
      • Breastmilk
      • Canada
      • United Kingdom
      • UK
      • United States of America
      • USA
      • Australia
      • Breastfeeding
      • Family
      • Birthing people
      • Mothers
      • SDG 3 - Good Health and Well-being
      • SDG 10 - Reduced Inequalities
    • Funding source
      • Nil
    • Grant number(s)
      • - Nil
      • FoR codes
      • 420303 - Family care
      • 420399 - Health services and systems not elsewhere classified
      • 420499 - Midwifery not elsewhere classified
      • 420599 - Nursing not elsewhere classified
      • 420603 - Health promotion
      SEO codes
      • 200410 - Nutrition
      • 200506 - Neonatal and child health
      • 200509 - Women's and maternal health
    - Coverage
      Temporal (time) coverage
    • Start date 2023/01/01
    • End date 2024/12/31
      • Time period
       
      Spatial (location,mapping) coverage
    • Locations
      • Australia
      • Canada
      • United States of America
      • United Kingdom
    - Data
      Data Locations

      Type Location Notes
      The Data Manager is: Jeni Stevens
      Access conditions Conditional
    - Supplements
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    - License
      The data will be licensed under
    • Other license
      • Statement of rights in data Copyright Western Sydney University
    - Citation
      Citation Stevens, Jeni; Mulpeter, Ellie; Sterken, Elizabeth; Stewart, Kirstin; Sheedy, Gina; White, Marianne; Cadwell, Karin; Blair, Anna; O'Connor, Barbara (2025): Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries dataset. Western Sydney University. https://doi.org/10.26183/16e1-k124

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